1. Accomplishments
Strategic Planning, Consulting and Execution
Worked with senior management and international consultants to define and later revise long term strategy for El Universal .
Led execution of Internet strategy for the newspaper, developing EUD.com into the premier online community in Venezuela.
Headed execution strategic investments for El Universal in the US.
Held Director or Advisor position in portfolio companies to actively participate in the development of strategies for portfolio companies.
Evaluated investment and development opportunities in digital media for a US$500 million European media conglomerate, working with a team of international consultants.
Headed online implementations and strategic development projects for leading Eastern Europe publishing companies.
Currently involved with projects in Russia, Ukraine, Spain, Italy and Greece.
Specialized in the integration of content production organizations into a centralized multiple-media turbine.
Product Development and Marketing
Successfully piloted, developed, marketed and launched El Universal’s website in 1995 and continued to manage the product until 2000.
Conceptualized and led development of three vertical classified websites to leverage and strengthen the newspaper’s leadership in the classified market. These sites focused on Real State , Automobiles and Employment .
Created 4 different brands for El Universal, currently rated among the highest recalled brands in Venezuela for Internet related services.
Led selection of advertising agencies for new vertical classified sites and the design of their advertising campaigns.
Led redesign of eluniversal.com , which remains the highest traffic website in Venezuela, with total sales 40% higher than its closest competitor.
Supported the development of a New York based free-sheet newspaper for US Hispanics. Provided extensive research and developed the business plan and financial models.
People Development and Organizational Development
Repeatedly recruited and led multi- disciplinary teams to execute newspaper’s strategies, including recruitment of CTO to supervise web team and heading 4 simultaneous products.
Developed El Universal’s new media division to become a division with more 100 employees by year 2000.
Led effort of opening the US affiliate for El Universal, improving responsiveness of development team and saving more than 30% in costs.
Hired and managed team of professionals for strategic venture capital investment.
Extensive experience in the management of teams of international consultants.
Due diligence, Negotiation and Market Analysis
Evaluated potential partners and negotiated sale of El Universal’s community brand (EUD.com), the best known Internet site in Venezuela.
Developed investment criteria for corporate venture group, later used to weed out innumerable business plans.
In charge of due-diligence and risk assessment for various viable investment alternatives.
Led negotiations for $1.3 million investment in NTara , ensuring transference of strategic value to El Universal and coordinating legal aspects of required transactions with counsel.
Led the efforts to develop a joint venture between El Universal and an Internet Pan regional player in Latin America. This process involved the selection of the right partner for the organization, the parallel negotiation with potential partners, the structuring of the final deal as well as its implementation. This deal represented an eight figure transaction for the company.
Led the relationship with a private investment firm for the development of road show materials and Information Memorandum in an effort to raise capital for one of the company’s ventures in Florida.